In our fast-paced world, where digital notifications constantly vie for our attention, the art of long-term planning often gets lost. We juggle tasks, appointments, and aspirations, but rarely do we get to see our entire year laid out before us, allowing us to truly "zoom out" and strategize. This is where the concept of a big ass calendar steps in, offering a powerful, tangible solution to gain unparalleled visibility and control over your time and goals.
More than just a tool for jotting down dates, the big ass calendar is a mindset shift, a commitment to intentional living, and a physical manifestation of your ambitions. It's about transforming vague intentions into concrete plans, turning aspirations into achievements, and ensuring that every day contributes to the "big ass year" you envision for yourself. If you're looking to take your planning to the next level in 2025 or 2026, prepare to discover how this massive wall calendar can revolutionize your productivity and personal growth.
Table of Contents
- What Exactly is a Big Ass Calendar?
- The Genesis: Jesse Itzler's Vision for a Big Ass Calendar
- Why You Need a Big Ass Calendar for 2025
- How to Effectively Use Your Big Ass Calendar
- Choosing Your Big Ass Calendar: What to Look For
- Joining the Big Ass Calendar Community
- Big Ass Calendar vs. Digital Planners: A Complementary Approach
- Get Organized and Shop Now!
- Conclusion
What Exactly is a Big Ass Calendar?
At its core, a big ass calendar is precisely what its name implies: a giant wall calendar that gives you the full year at a glance. Imagine a calendar so massive that you can literally see all 12 months laid out before you, each month marked out at a frame in different colors. This isn't your average desk planner or refrigerator magnet calendar. We're talking about a significant piece of wall real estate designed to provide unparalleled visibility and ample space to record appointments, tasks, and notes for your entire year.
Crafted from premium, thick paper, this big assed calendar 2025 prevents ink from bleeding through, ensuring your notes remain clean and legible. The "wow factor" when someone sees your massive calendar on the wall is undeniable, but its true power lies in the ability to read it at a glance, plan with your family, and be interactive. It’s a central hub for your life, allowing you to easily track everything from personal adventures to critical deadlines.
Beyond Just Dates: A Mindset Shift
The big a## calendar is more than just a calendar—it’s a mindset shift. It encourages you to think bigger, to zoom out from the daily grind and consider your long-term vision. Instead of merely reacting to what you have to do, this calendar prompts you to plan who you want to be. It's about being more intentional with your time, proactively scheduling your "big rocks" (significant life events, goals, and personal development) before filling in the smaller obligations and commitments. This approach helps you find opportunities and be more intentional with your time, ensuring your year is aligned with your deepest aspirations.
The Genesis: Jesse Itzler's Vision for a Big Ass Calendar
The concept of the big ass calendar gained significant traction and popularity through the entrepreneurial spirit and unique planning philosophy of Jesse Itzler. Itzler, a renowned entrepreneur, author, and endurance athlete, is known for his unconventional approach to life and business. He believes in maximizing every moment and planning life proactively rather than reactively. His "big ass calendar" is a bold and unique offering aimed at people who want to maximize their productivity and plan the year in a comprehensive way.
Itzler's philosophy emphasizes the importance of scheduling personal adventures and other "big rocks" first. This means blocking out time for family vacations, personal development, health goals, or passion projects before allowing daily obligations to consume your schedule. Kinsley, for example, utilizes a “big ass calendar” to map out his year at a glance, scheduling personal adventures and other “big rocks” before filling in obligations and commitments. This method ensures that the most important aspects of your life don't get pushed aside by the urgent but less significant tasks. Welcome to our big ass calendar community, fueled by the inspiration of Jesse Itzler!
Jesse Itzler: A Brief Bio
Jesse Itzler is an American entrepreneur, author, and public speaker. He is known for co-founding Marquis Jet, one of the largest private jet card companies in the world, which he later sold to Berkshire Hathaway's NetJets. He also co-founded Zico Coconut Water, which was acquired by The Coca-Cola Company. Beyond his business ventures, Itzler is an endurance athlete who has completed numerous ultra-marathons and triathlons. He is the author of the New York Times bestsellers "Living with a Seal" and "Living with the Monks," both reflecting his unique approach to self-improvement and challenging conventional norms. His innovative mindset extends to his planning methods, making the big ass calendar a natural extension of his life philosophy.
Attribute | Detail |
---|---|
Full Name | Jesse Itzler |
Occupation | Entrepreneur, Author, Public Speaker, Endurance Athlete |
Known For | Co-founding Marquis Jet and Zico Coconut Water; Author of "Living with a Seal" and "Living with the Monks"; proponent of the "Big Ass Calendar" concept. |
Spouse | Sara Blakely (Founder of Spanx) |
Notable Works | "Living with a Seal," "Living with the Monks" |
Why You Need a Big Ass Calendar for 2025
In an increasingly digital world, the tangible presence of a big ass calendar offers distinct advantages that digital tools often miss. Here's why this massive planner could be the game-changer for your 2025:
- Unparalleled Visibility: It's easy with all this visibility. Seeing your entire year on one wall allows for macro-level planning. You can spot potential conflicts, identify periods of high activity, and strategically place your "big rocks" months in advance.
- Enhanced Organization: Stay organized and plan your year with ease using this big assed calendar 2025. With ample space for appointments, tasks, and notes, you can keep everything in one central, highly visible location.
- Mindset Shift & Intentionality: The physical act of writing down goals and plans on a large format reinforces commitment. It encourages you to plan who you want to be, not just what you have to do, fostering a proactive approach to your life.
- Family & Team Planning: We wanted that wow factor when someone sees your massive calendar on the wall and the ability to read it at a glance, plan with your family, and be interactive. It becomes a shared family hub where everyone can see upcoming events, vacations, and commitments, fostering better coordination and communication.
- Motivation & Progress Tracking: Got goals for the year? Here's how to crush them with the big ass calendar! Seeing your progress visually, month by month, can be incredibly motivating. It helps you stay focused and watch your progress grow, providing a constant reminder of your journey.
- Reduced Digital Fatigue: Step away from screens. The tactile experience of writing and the visual impact of a large physical calendar can be a refreshing change from constant digital interaction.
- Durability & Quality: Crafted from premium, thick paper, this big assed calendar 2025 prevents ink from bleeding through, ensuring your notes remain clean and legible. This means your plans are secure and clear for the entire year.
Maximizing Productivity and Goal Achievement
The true power of the big ass calendar lies in its ability to help you crush your goals. By providing a holistic view of your year, it enables strategic time blocking and proactive scheduling. You can identify key periods for deep work, allocate time for learning new skills, or even schedule your rest and recovery. This large calendar isn’t just about tracking; it’s about strategically deploying your time and energy. It helps you stay organized, stay focused, and watch your progress grow, ensuring you have everything you need for a big a## year. Plan smarter and maximize your year.
How to Effectively Use Your Big Ass Calendar
To truly harness the power of your big ass calendar, it's not enough to just hang it on the wall. Here are some tips and tricks for organizing your goals, staying on track, and achieving success in 2025:
- Start with Your "Big Rocks": As Jesse Itzler advocates, begin by scheduling your most important personal and professional "big rocks" for the year. These are the non-negotiables: family vacations, major projects, personal development retreats, health goals, or significant celebrations. Block these out first.
- Color-Code Your Life: Each month can have a marked out frame in different colors, but you can extend this to your entries. Use different colored markers for different categories:
- Blue: Work/Career
- Green: Health/Wellness
- Red: Family/Personal
- Purple: Learning/Development
- Monthly Review & Planning: At the beginning of each month, take time to review the upcoming weeks on your big ass calendar. Transfer tasks from your "big rocks" into actionable steps for that month. This large calendar isn’t just about the overview; it’s about breaking it down.
- Daily & Weekly Check-ins: While the big ass calendar gives you the macro view, complement it with daily or weekly check-ins using a smaller planner or digital tool for granular tasks. The big calendar serves as your North Star.
- Celebrate Wins: Use the ample space to also record achievements, milestones, and moments of gratitude. Seeing your successes visually can be a powerful motivator.
- Interactive Family Planning: Encourage family members to add their own important dates or even draw small pictures to mark events. This makes it a truly interactive and collaborative planning tool.
- Flexibility is Key: Life happens. The beauty of a physical calendar is that you can easily cross out, erase (if using erasable markers), or move things around. Don't be afraid to adjust your plans as needed.
Learn how to plan your best year yet with a big a## calendar. Discover tips and tricks for organizing your goals, staying on track, and achieving success in 2025.
The "Big Rocks" Principle in Action
The "Big Rocks" principle, popularized by Stephen Covey, is perfectly embodied by the use of a big ass calendar. It suggests that if you don't put the "big rocks" (most important things) into your jar first, the sand (smaller, urgent tasks) will fill it up, leaving no room for the big rocks. Kinsley's approach of scheduling personal adventures and other "big rocks" before filling in obligations and commitments is a prime example. This method ensures that your life's most significant priorities are given the dedicated time they deserve, preventing them from being perpetually postponed by daily minutiae. It's about proactively designing your life rather than passively letting it happen.
Choosing Your Big Ass Calendar: What to Look For
When you're ready to invest in a big ass calendar, consider these factors to ensure you get the best fit for your needs:
- Size and Visibility: While "big ass" implies large, ensure it fits your wall space while still being easily readable from a distance. The "we wanted that wow factor" is key here.
- Material Quality: Look for a calendar crafted from premium, thick paper that prevents ink from bleeding through. This ensures durability and legibility throughout the year.
- Layout and Space: A clear layout with ample space to record appointments, tasks, and notes for each day and month is crucial. Some calendars might have extra sections for goals, notes, or a "big a## bulletin" for monthly inspiration, quick tips, creative ideas and real examples from our community.
- Design and Aesthetics: Since it will be a prominent feature on your wall, choose a design that aligns with your aesthetic preferences. Check out our big ass calendar selection for the very best in unique or custom, handmade pieces from our calendars & planners shops.
- Features: Some calendars might offer additional features like laminated surfaces for dry-erase markers, or specific sections for yearly goals. Double click on the year to edit it. That will update the calendar to show the year you enter.
- Portability (if applicable): While most are wall-mounted, some variations like the "big a## standard door calendar" offer space-saving solutions.
Check out our big ass year calendar wall selection for the very best in unique or custom, handmade pieces from our calendars & planners shops.
Joining the Big Ass Calendar Community
The journey of intentional planning with a big ass calendar doesn't have to be a solitary one. There's a vibrant community of users, fueled by the inspiration of Jesse Itzler, who share their experiences, triumphs, and hacks. Whether you're a seasoned user or a newbie, engaging with this community can provide invaluable support and fresh ideas.
The big a## bulletin is your spot for monthly inspiration, quick tips, creative ideas and real examples from our community. You can find forums, social media groups, or even local meetups where people share their setup photos, discuss how they're crushing their goals, and offer advice on overcoming planning challenges. This collective energy reinforces the commitment to intentional living and provides a continuous source of motivation. Share your triumphs, hacks, and setup photos – you might just inspire someone else to take control of their year!
Big Ass Calendar vs. Digital Planners: A Complementary Approach
In an age dominated by digital tools, one might wonder why a physical, massive calendar still holds relevance. The truth is, the big ass calendar isn't meant to replace your digital planner or smartphone calendar entirely; rather, it serves as a powerful complement.
- Macro vs. Micro: Digital calendars excel at managing daily appointments, reminders, and quick notes. They are perfect for the micro-level. The big ass calendar, however, shines at the macro-level. It allows you to zoom out, think big, and time block your way to success for the entire year. You can see patterns, identify key periods, and ensure your long-term goals are always in view.
- Tangibility and Visual Impact: There's a unique psychological benefit to physically writing down your plans and seeing them displayed prominently on a wall. It's harder to ignore a giant calendar than a notification on a screen. The visual impact serves as a constant, undeniable reminder of your commitments and aspirations.
- Reduced Distraction: Unlike digital devices that come with a myriad of distractions (emails, social media, other apps), the big ass calendar is a dedicated, single-purpose tool. When you're planning on it, you're focused solely on your year.
- Collaboration: For families or small teams, a large physical calendar fosters easy collaboration. Everyone can see, add to, and understand the collective schedule without needing to sync devices or share digital access.
Ultimately, the most effective planning system often involves a hybrid approach. Use your digital tools for daily reminders and quick scheduling, and leverage the big ass calendar for your overarching vision, "big rocks," and long-term strategic planning. This combination ensures that everything you need for a big a## year is covered.
Get Organized and Shop Now!
If you're looking to take your planning to the next level in 2026, or if you're ready to make 2025 your most intentional and productive year yet, the big ass calendar is an investment in your future self. It's a commitment to clarity, focus, and achieving your biggest goals. Save space and plan big with the big a## standard door calendar, or find the perfect wall version that speaks to your ambition.
Don't let another year slip by without a clear roadmap. Embrace the power of visibility and proactive planning. Discover tips and tricks for organizing your goals, staying on track, and achieving success in 2025. Got goals for the year? Here's how to crush them with the big ass calendar! Get organized and shop now!
Conclusion
The big ass calendar is far more than just a place to mark dates; it's a powerful tool for intentional living, a visual roadmap for your aspirations, and a catalyst for achieving a truly "big ass year." By providing unparalleled visibility, encouraging a "big rocks" first approach, and fostering a mindset of proactive planning, it empowers you to plan who you want to be, not just what you have to do. From crushing your goals to fostering family collaboration, this massive wall calendar helps you stay organized, stay focused, and watch your progress grow.
Embrace this transformative planning method, join the thriving community, and experience the profound impact of seeing your entire year laid out before you. What are your biggest goals for the upcoming year? How do you envision using a big ass calendar to achieve them? Share your thoughts and planning strategies in the comments below, and let's inspire each other to make every year our best yet!


